PCD Framework

Following the concept of regenerative design, we have developed a framework for designers, founders, and investors to gain a holistic understanding of a project's potential impact. This empowers them to make informed choices that contribute to a healthier society, a thriving planet, and a sustainable future.

What is the PCD Framework?

This framework is a practical tool to assess the impact of projects and products. It adapts seven key permaculture principles to assess the ethical implications of design choices across the three axes of a business initiative: Planet, People, and Profit.

After a careful consideration of the guiding principles of permaculture, we took the most relevant ones for the creation and design of a business, organised in a double axis grid of Themes and Pillars:

Themes

Integrate rather than segregate
Patterns & Modules
Yield
Use and respond to change
Self-Regulation
Unusable waste
Small & Slow

Pillars

Planet
People
Profit

Read about the PCD Framework

Frequently asked questions

Who is the PCD Framework for?
Designers, to evaluate projects based on ethical considerations before committing their skills.
Founders, to gain a clear picture of their business’s potential social and environmental impact.
Impact Investors, to integrate an additional metric to evaluate a project’s alignment with positive societal and ecological impact.

How can I use the PCD Framework?
You can send us an email and we can walk you through the PCD Framework so you can use it by yourself.

In the design process, what's the best moment to use the PCD Framework?
The PCD Framework can be used
- at the beginning of the process, to gain a broad understanding of the potential impact of the project;
- at any other phase of the process, to create a snapshop of the current impact, and get a chance to improve it.

Is it possible to request an assessment by a professional PCD Framework facilitator?
Yes, you can send us an email to arrange an initial call and we can do the assessment for your project.

Are you receiving feedback about the PCD Framework?
Yes! This is a living Framework and we want to improve it based in the experience. Please do send us your feedback!

UX Design Director / MBA in Sustainable Business

Gabriela Lucia Lorenz

Systemic designer leading digital product design over 15 years, aiming to create technology that supports holistic well-being.

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Senior Leadership and Executive Coach

Betina Mazzarino

With a foundation in Philosophy and Visual Arts & Design, she has blended creative vision with ethical reasoning.